It’s been two years since the merger, and while there are still challenges ahead, Kelly sees a bright future for the new brand.

Aberdeen Asset Management and Standard Life has got a clear purpose, and that purpose is starting to resonate with clients and prospects. Another audience for the company’s message is its 6,000 employees. Once they’re clearer on the merged business’s goals and its advantages, Kelly says, “We’ll be able to turn headwinds into tailwinds very quickly.”