Presented at Quest Experience Week (QXW) – Database & Technology Day

In today’s world, the ability to quickly create value from different types of data increasingly provides businesses with a competitive edge. But as companies develop more apps, analytics, and ML to digitize their processes and decision points, they’re faced with a difficult choice: to either optimize for fast application development now or easier value creation from data later. In other words, developer productivity or data productivity. In this session, Maria Colgan will explain how Oracle gives developers the right tools for each job to make them more productive, and IT a unified data tier that makes the reuse of data and overall management simpler and easier.