Consumer Goods companies continue to struggle on creating a clear demand picture inclusive of Weekly / SKU / Location specific forecasting netted against projected supply being driven by Trade Promotion spend generally between 25 and 37% of Gross Sales. Oracle uniquely provides capabilities for CPG companies to generate and evaluate their forecasts providing a base volume showing Trend and Seasonality impacts, as well as evaluating each element of the trade spend across price, merchandising such as Ads, Special Store Placement, Consumer incentives, etc. Being able to generate an “explainable forecast” across all of these levers and evaluate the volume, revenue and margin contribution of each lever is industry leading.
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