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Fueling Retail Loyalty: Cloud Data Warehousing and Analytics at Drop Tank

*Quest Forum Digital Event 2020

Drop Tank manages gas station loyalty technologies and programs for many of America’s best-known fuel brands. Millions of transactions and diverse POS systems bring the complexity of both scale and scope to their cloud-based data warehouse and analytics system. You’ll hear how ADW, OAC, ODI, and Oracle CX cloud work together to provide reporting and analytic insight to marketers and program managers. This real-world case study will highlight what worked well, what didn’t, and what the future promises.

Objectives:

  • Share the challenges that Drop Tank faces in integrating diverse data sources into a comprehensive solution in Autonomous Data Warehouse Cloud.
  • Discuss the data modeling challenges necessary for reporting complex retail transactions across thousands of individual store locations and diverse audiences for analytics.
  • Review the guiding principles and preferences that helped this implementation succeed. Discuss what it’s like to be on the cutting edge of Oracle’s technologies.

Presented by:

Tim Vlamis, Vlamis Software Solutions, Inc.
Timothy Miller, Drop Tank
Doug Schieder, Vlamis Software Solutions, Inc.

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Fueling Retail Loyalty: Cloud Data Warehousing and Analytics at Drop Tank