Tag: Oracle CX Cloud

As we look to 2020 and beyond, businesses will increasingly ask for endless means to deliver superior customer experiences regardless of the channel—be it mobile, virtual reality, voice, or apps. On the flip side, digital commerce was originally designed for the world of browser-based experiences as the primary channel, one that starts and ends with…

The world is shrinking and converging to a common format. Mobile has emerged as the driving force in online shopping—it is the new scale, the first universal tech product in every pocket, palm, and briefcase. It is always on, collecting data and delivering powerful experiences anywhere, anytime. Learn how online businesses are realizing gains and…

This video will give an overview of the importance and the many indirect benefits of meeting the W3C Web Content Accessibility Guidelines (WCAG 2.0). The panelists will provide actionable advice about building a business case for meeting WCAG standards and how improving web accessibility also improves SEO, reduces costs, increases market share and overlaps with…

Experience management is no longer just about managing slots on pages or managing online workflows and journeys. Recent trends and changes in shopping behavior are increasingly affecting how experiences are designed end-to-end. This session covers three key components of experience management you need to consider when building a more holistic customer experience management strategy and…

Digital transformation is not just a buzzword—it is also a series of conscious business decisions, operational changes, and adoption of technologies that are enabling businesses to plot a course for success for the next 5, 10, 15 years. Winsupply shares its approach to and strategies for transforming and unifying its digital experience. Sheloo Koul, Director,…

The mobile stakes continue to rise. Capturing micromoments on mobile requires experiences to be differentiated, personalized, and highly compelling. Daniel Moure, CMO of Pure Formulas, discusses the mobile value proposition and strategies for getting personal and wowing customers. Daniel Moure, CMO, PureFormulas, Inc

Chad Petersen explains the value of site search redirects, and describes how to best utilize them using Experience Manager.

Your organization has deployed Oracle’s Siebel Customer Relationship Management (Siebel CRM), and your business leaders are looking for innovation and business transformation available from cloud-based CX applications. What are the best CX cloud opportunities to supplement Siebel CRM? How can they integrate? Where do you master your customer data? How do you manage security, reporting,…

"If they can't find it, they can't buy it." This presentation describes why search results matter, gives examples of common problem themes, and provides guidelines and solutions for creating a better customer experience. Peter Curran, President, Cirrus 10

Customer lifetime value (CLTV) is a key projection for merchants to track against. By planning optimal promotions, merchants can focus on their goals to increase CLTV. How can I make more-effective use of my promotions? What promotions and strategies work best for my customer segments? These are a sampling of the topics this session addresses.…