Presented at BLUEPRINT 4D 2024
Session ID: P-026067
Using Oracle Machine Learning: I'll show how to produce results quickly. The first step is Algorithmic Business Thinking to see where the biggest impact will be for the business. Next: applying the correct algorithm and understanding different settings will be important. Then: training the model with either data that you have or data via Big Data opportunities will be key to teach a model. After all of that: you can then test your model against data that you understand well already to see if this is the best model or if a different algorithm might be better. Lastly: testing the model on NEW data that starts to prescribe what to do in the future. Understanding which customers or potential customers are likely to buy. Finding anomalies quicker to address as needed. Knowing which product is the NEXT product a customer will buy. Finding the attributes of great customers that you have within new customers that are opportunities & you'll know what they want to buy first or second. This is an intermediate look at the practical application of Machine Learning.