Learn about best practices for designing and delivering B2B e-commerce experiences to your buyers. This content explains some key features of B2B ecommerce that enable you to transition high-touch, high-cost direct sales processes to customer self-service while simultaneously simplifying your customers’ ordering experience and providing “transactional transparency.” Jim Aucoin, Senior Prinicipal Product Manager, Oracle

The ecommerce business unit has come a long way since the “shoot from the hip” days of online commerce. Every ecommerce team is different, but most share the same challenges of having to work cross-functionally, fulfilling multiple distinct roles, and ensuring that highly integrated technologies seamlessly work together. Chad Petersen, ecommerce director at Carolina.com, gives…