This session was presented at PeopleSoft Industry Days 2026 – Public Sector
Today, a leader's personal brand is the cornerstone of influence and impact. This session will empower leaders to define, enhance, and communicate their Leadership Personal Brand to stand out and inspire. Attendees will learn key elements of an authentic leadership brand, practical steps to build and sustain it, and how to align it with personal and organizational goals. As an added focus, SMART goals will be introduced as a tool to make branding strategies actionable and measurable.
Speaker: Jennifer Abraham of Savannah River Nuclear Solutions