Siloed, proprietary implementations can lead to a disorganized marketing approach. Here we explore how to empower an organization’s marketing team so that their various web and mobile apps are using a common set of segments. We walk through how to configure the segment array, lay out common assumptions and how to leverage a new feature…

Listen in as Ulta Beauty shares their story of becoming a hybrid JSP/Headless commerce site. Also sharing their experience includes AutoZone, Eaton, New York and Company, Oracle and TBC Corporation.

As we look to 2020 and beyond, businesses will increasingly ask for endless means to deliver superior customer experiences regardless of the channel—be it mobile, virtual reality, voice, or apps. On the flip side, digital commerce was originally designed for the world of browser-based experiences as the primary channel, one that starts and ends with…

The world is shrinking and converging to a common format. Mobile has emerged as the driving force in online shopping—it is the new scale, the first universal tech product in every pocket, palm, and briefcase. It is always on, collecting data and delivering powerful experiences anywhere, anytime. Learn how online businesses are realizing gains and…

Experience management is no longer just about managing slots on pages or managing online workflows and journeys. Recent trends and changes in shopping behavior are increasingly affecting how experiences are designed end-to-end. This session covers three key components of experience management you need to consider when building a more holistic customer experience management strategy and…

Digital transformation is not just a buzzword—it is also a series of conscious business decisions, operational changes, and adoption of technologies that are enabling businesses to plot a course for success for the next 5, 10, 15 years. Winsupply shares its approach to and strategies for transforming and unifying its digital experience. Sheloo Koul, Director,…

The mobile stakes continue to rise. Capturing micromoments on mobile requires experiences to be differentiated, personalized, and highly compelling. Daniel Moure, CMO of Pure Formulas, discusses the mobile value proposition and strategies for getting personal and wowing customers. Daniel Moure, CMO, PureFormulas, Inc

Chad Petersen explains the value of site search redirects, and describes how to best utilize them using Experience Manager.