Experience management is no longer just about managing slots on pages or managing online workflows and journeys. Recent trends and changes in shopping behavior are increasingly affecting how experiences are designed end-to-end. This session covers three key components of experience management you need to consider when building a more holistic customer experience management strategy and…

Digital transformation is not just a buzzword—it is also a series of conscious business decisions, operational changes, and adoption of technologies that are enabling businesses to plot a course for success for the next 5, 10, 15 years. Winsupply shares its approach to and strategies for transforming and unifying its digital experience. Sheloo Koul, Director,…

The mobile stakes continue to rise. Capturing micromoments on mobile requires experiences to be differentiated, personalized, and highly compelling. Daniel Moure, CMO of Pure Formulas, discusses the mobile value proposition and strategies for getting personal and wowing customers. Daniel Moure, CMO, PureFormulas, Inc

Chad Petersen explains the value of site search redirects, and describes how to best utilize them using Experience Manager.

Your organization has deployed Oracle’s Siebel Customer Relationship Management (Siebel CRM), and your business leaders are looking for innovation and business transformation available from cloud-based CX applications. What are the best CX cloud opportunities to supplement Siebel CRM? How can they integrate? Where do you master your customer data? How do you manage security, reporting,…

"If they can't find it, they can't buy it." This presentation describes why search results matter, gives examples of common problem themes, and provides guidelines and solutions for creating a better customer experience. Peter Curran, President, Cirrus 10

Customer lifetime value (CLTV) is a key projection for merchants to track against. By planning optimal promotions, merchants can focus on their goals to increase CLTV. How can I make more-effective use of my promotions? What promotions and strategies work best for my customer segments? These are a sampling of the topics this session addresses.…

Omnichannel: it’s a confusing and conflicting landscape. Tech-savvy consumers of all ages zigzag through multiple channels and touchpoints, carrying with them expectations about personalization and consistency. These fluid, online/offline shopping journeys are complex to design and manage. In this session, retail leaders explore how businesses can surpass the competition by unifying the omnichannel experience. Joseph…

Many companies have a vision of offering their customers an omnichannel commerce experience but have faced many obstacles along the way. Lean about how Oracle enables customers to reach their ultimate goal of providing a single source of truth and transparency across channels for item, order, and customer information. Oracle’s omnichannel capabilities enable customers to…