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Oracle Cloud CX - Marketing: CRM Is Just an Expensive Rolodex: Busting the Top CRM Myths for Finance Leaders

ORACLE CLOUD CX

CX – Marketing: CRM Is Just an Expensive Rolodex: Busting the Top CRM Myths for Finance Leaders

Description:

It’s time to retire the Rolodex-era mindset. Many finance leaders still view CRM as a digital contact list: a place for sellers to track notes, log calls, and occasionally run pipeline reports. But in a modern, growth-focused business, CRM is a strategic system of insight & action. Let’s bust the top myths holding CRMs back: 1) Marketers don’t care about CRM. In fact, unified customer signals drive more precise revenue forecasting & campaign ROI. 2) CRM is glorified SFA. In fact, it powers cross-functional planning, resource allocation, and post-sale expansion. 3) Service only needs CRM if something goes wrong. In fact, proactive, data-driven service increases retention and lifetime value. Ditch the Rolodex. CRM is your new growth engine.

Presented by:

  • Atif Zubair – Senior Product Marketing Manager, Oracle CX, Oracle
  • Adam Thomas – Principal Product Manager, Sales Portfolio, Oracle

PLEASE NOTE: In order to attend this event, you must be an Oracle Cloud Customer Connect community member. If you are not a member, register here to join.