ORACLE CLOUD CX

CX – Marketing: A CFO’s Guide to Customer Data Platforms

Description:

Customer data platforms (CDPs) are at the top of every CMO’s agenda. But, more recently, CDPs have evolved from a fancy marketing segmentation tool to become the critical data infrastructure for how an enterprise knows and does business with its best customers. CDPs can help CFOs grow their business more efficiently. CDPs create unified, actionable data that turns traditional cost centers into growth opportunities. Think: reducing customer acquisition costs, increasing customer lifetime value, and lowering data storage, bespoke integration, and IT expenses while you’re at it. Learn the CDP basics, understand how to unlock the value of the data you already have – ERP data included – and your role in aligning developing high-ROI use cases.

Presented by:

• Mandy Tsui – Senior Manager, Product Management, Oracle
• Jake Spencer – Senior Outbound Product Manager, Oracle
• Atif Zubair – Senior Product Marketing Manager, Oracle

PLEASE NOTE: In order to attend this event, you must be an Oracle Cloud Customer Connect community member. If you are not a member, register here to join.