The ecommerce business unit has come a long way since the “shoot from the hip” days of online commerce. Every ecommerce team is different, but most share the same challenges of having to work cross-functionally, fulfilling multiple distinct roles, and ensuring that highly integrated technologies seamlessly work together. Chad Petersen, ecommerce director at Carolina.com, gives you a behind-the-scenes look into his team and its evolution over the last 10 years. This content will help others who are looking to build new teams or improve their team’s effectiveness. It focuses on the composition of the team, finding the right mix of people and processes, and understanding how to improve quality and performance with shifting priorities.

Chad Petersen, Director, eCommerce, Carolina Biological Supply Co