Home / Educational Content / JD Edwards / C19 JD Edwards Keynote: Martin Marietta’s Use of UX One

C19 JD Edwards Keynote: Martin Marietta’s Use of UX One


Lyle Ekdahl, Senior Vice President of Product Development for Oracle JD Edwards, gave a keynote presentation at COLLABORATE 19 about JD Edwards customers who have showcased digital success with a 9.2 upgrade, UX One, Orchestrator, and automation in JDE.

Lyle brought up Krishna Muthuperumal, Director of Enterprise Applications for Martin Marietta, about the company’s use of UX One and the benefits that it has brought to the organization.

About Martin Marietta

Martin Marietta is a leading supplier of building materials like aggregates, cement, ready-mixed concrete and asphalt. As Muthuperumal simply put it, they break big rocks into little rocks and sell them. The company has about 400 operations across the United States, Caribbean, and Canada.

The company has a hybrid Cloud strategy. Martin Marietta runs JD Edwards EnterpriseOne on-premises and has Fusion Procurement on the Cloud. The company was one of the early adopters of UX One within JDE.

How They Use UX One

UX One enabled Martin Marietta to change the way their users go about their daily work. With UX One, they created persona-based landing pages where users can see what they need to do and when they need to do it. The Alert, Analyze, Act paradigm design fundamentally changed the way users behave. It also changed the perception of ERP, JD Edwards in particular.

A big portion of Martin Marietta’s business focus is actually on the front-end of the process—more of a sales process. UX One also played a role in that when they took on Salesforce. The company brought the CRM (customer relationship management) technology into JD Edwards using UX One. They were able to build a full suite of CRM capabilities into JDE. With these tools, they were able to put data into the hands of customers.

Within UX One, sales representatives can pull up Customer 360 to view all the information about the customers that they are visiting. The page shows graphs and charts on information like gross sales, number of open invoices, open quotes by date, and opportunities by major market. The page has even pulled in social media like Twitter, so representatives can see the customer company’s latest social media activity and find out what they are up to.

Another landing page shows representatives a Sales Funnel, so they can see how sales representatives are performing.

Benefits of UX One

At first, UX One seemed like just a distant concept to users. Once the system was up, and data was in their hands, users were more willing to adopt. Luckily, adoption of UX One at Martin Marietta wasn’t much of a challenge because the benefits of the system were made clear.

Martin Marietta was also able to leverage personalizations through UX One instead of making customizations that could interfere with future updates. It was important to Martin Marietta to not fall behind on updates and making personalizations instead of customizations helped them stay up-to-date.

UX One also helped empower users at Martin Marietta. Users are able to leverage the functionality of UX One on their own without needing help from IT or developers. This was a big selling point during the UX One adoption.

Muthuperumal summed it up and explained that the three key benefits of UX One are:

  • Simplification—an easier way of doing things
  • Lower total cost of ownership
  • Easy-to-use technology

For more information about how Martin Marietta is leveraging UX One, check out the video below.

Additional Resources

If you’re interested in presenting at INFOCUS 19, the premier deep-dive JD Edwards focused event of the year, submit an abstract by May 3 to be considered. The conference will take place August 20-22 in Denver, Colorado. Take advantage of Early Bird registration rates before July 23!