Christina Yue, Customer Learning Manager |

Are you committed to delivering an exceptional digital experience for your employees? Hilton is. With 90 percent of its 381,000 employees working on the move and away from a desk, Hilton recently identified the need to move to a digital workplace. After investigating the perks of a digital strategy, they sought out Oracle and began building a system to meet key business goals.

The Hilton team knew the solution to executing their “anywhere, anytime” mobile strategy wouldn’t be as simple as purchasing a product. It required a strategy of people, process, and technology.

The Problem Statement

Creating exceptional digital experiences for team members requires thinking through employee feelings. The Hilton team decided they needed to build a culture where teammates felt collaborative, empowered, recognized, autonomous, engage, informed and like their opinion matters.

As they began implementing strategies to improve company culture, the company moved up the ranks in Glassdoor’s best places to work. In the span of 18 months, Hilton moved from #13 to #1 in the tourism and hospitality industry.

The Goal

The Hilton team hoped to realize the benefits of Digital Workplace Transformation through:

• Mobile and cloud applications
• Digital workplace foundation
• Integrated digital workplace

To check its hypothesis that employees would benefit from mobile access, Hilton piloted an app with seven properties and 4,337 employees. The hypothesis was validated as the team witnessed 53 percent daily engagement in the app.

After his location used the app, Brett Krafft, General Manager of Hilton Anatole, stated, “Engagement has clearly risen in our hotel, and I would recommend it to any organization, any hotel across the brand that’s looking to engage its team members and have a little bit of fun.”

The Strategy

With a decentralized workforce and successful mobile pilot, the HR team continued to pursue transformation in the way team members connect to people, information, and resources. Their strategy includes three main factors. 

1. Connect team members: Enable mobile communities and a modern landing page.
2. Personalized user experience: Provide hyper-relevant content for team members like segmentation by role, access, preference, and location.
3. Platform for innovation: Create an adaptable platform that encourages enterprise collaboration and innovation.

The Key Takeaways

Today, the team has identified four major takeaways and tips for others hoping to provide an exceptional digital experience through Oracle HCM.

1. Integrations are hard and expensive. Don’t underestimate the complexity of building and maintaining your new system.
2. There might not be an app for that. No single solution covers every need. Your job is to serve as an aggregator, making a seamless experience that addresses all those needs.
3. Technology does not solve business process. Why should the things you use at work be more difficult than the tools you use with your friends and family? Understand how people are using technology and then pull that in.
4. The cloud introduces constant change, which requires change management. Instead of talking about what you’re using, talk about how it impacts individuals in their specific roles. Take them on a journey and cast vision instead of informing and enforcing change.

For more details on delivering an exceptional digital experience, watch the Hilton presentation here.

Additional Resources

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