This session was presented at BLUEPRINT 4D 2026.

Many business analysts are excellent at understanding systems—but far less comfortable guiding the human side of change. When the focus of the change conversation stays on the technology, it becomes anchored in what the system can do rather than creating a shared understanding of the problem that needs to be solved. This session is for business analysts and technical practitioners who bring strong technology and domain expertise to their work, but struggle to shift from defining solutions to facilitating effective change conversations. In this talk, we explore the mindset shift required to move from technical expert to effective change enabler. Using the IIBA Business Analysis Core Concept Model (BACCM) as a practical framework, we explore how business analysts can re orient their role toward guiding conversations, surfacing assumptions, navigating ambiguity, and keeping stakeholders focused on outcomes rather than outputs. Attendees will leave with a clearer understanding of how to leverage their expertise in service of change—by creating shared understanding, guiding learning, and helping organizations move forward when the path isn’t fully defined. Participants will learn how to: •Recognize the mindset shift required to move from solution expertise to change facilitation •Use BACCM as a conversational guide for framing change discussions •Ask questions that enable sensemaking instead of providing answers too early •Facilitate productive change conversations even when information is incomplete •Focus their work on outcomes, learning, and decisions rather than artifacts

This session is eligible for the following CPE credit: NASBA, IIBA

Speaker: Susan Moore, International Institute of Business Analysis