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The Magic of Marketing Automation with Eloqua

Presented at RECONNECT Envision 2021

Session ID: 100870

Amazing things happen when all systems talk to each other seamlessly! Join this session to learn how to fully integrate Oracle Marketing Cloud with PeopleSoft to automate marketing campaigns to better support your customers, employees & suppliers and improve the overall customer experience.

This session will include real-life customer success stories and use cases, including a recent implementation for a higher education institution. We’ll also demonstrate the features and functionality of Eloqua including emails, landing pages and reporting, as well as show you how to orchestrate and automate personalized marketing campaigns using Engagement Cloud, Eloqua and Social Cloud while pushing and pulling data between these systems and PeopleSoft to achieve a single version of the truth, 360-degree customer views and real-time data availability.

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The Magic of Marketing Automation with Eloqua