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Extending OC / OCC with a marketplace: The Antidote Against Amazon

40 cents of every new eCommerce dollar goes to Amazon’s marketplace sales. $200 billion of eCommerce was transacted on US marketplaces last year, roughly 50% of all eCommerce. 90% of consumers say they will continue shopping on marketplaces. 30 additional US marketplaces launched in the past 5 years and they received $3.2billion of investment.

How can a retailer or B2B organization compete? By extending OC or OCC with a Mirakl marketplace just like Oracle users WalMart, Best Buy, Urban Outfitters, and others did. Marketplaces are the new competitive advantage for eCommerce.

McFadyen Digital has implemented Oracle Commerce (ATG & Endeca) and OCC solutions for 200 clients during 20 years of focus on this platform. McFadyen has custom built many marketplaces on Oracle but now builds them for a small fraction of the cost and time with the Mirakl marketplace cloud solution.

A PDF version of the presentation 100380 given at Insight North America 2017.

Extending OC / OCC with a marketplace: The Antidote Against Amazon