CX Commerce in the Marketplace is an overview of digital marketplaces highlighting the features that distinguish them from traditional digital stores. It also discusses challenges and opportunities for system integrators and other CX Commerce practitioners.

Visitors to your site expect a variety of content at every stage of the customer journey. Rich content that tells a story increases traffic and conversion. Informative content answers questions and keeps customers happy. Managing this content isn’t always easy. Attend this session to learn how CX Content streamlines your content creation workflow and enhances…

Commerce Cloud requires a minimum of four product upgrades per year. Keeping up with product upgrades at this pace while making your own custom changes to the site is not an easy task, but keeping current is important. This presentation outlines how after nearly three years on OCC, The Vermont Country Store has refined an…

Design is more than just a delivered solution - and is not just a pretty picture. Ferguson shares how good design solves problems through understanding customer and business needs, and is not limited to the role of a "designer". Learn how you can apply this process to save time and money to deliver a solution…

In this video playback, Matt Landau deconstructs some common myths about headless architecture, what it is, and when to use it.

Endeca has an arsenal of configuration options that can be used to solve most recall or relevancy problem patterns, yet few companies are aware of these capabilities, and of the few who have experimented, some have made ill-informed choices.  In this session Cirrus10 will explain the 13 steps that happen in every Endeca query, dive…

Michael Kors has embarked on a journey to create more personalized digital experiences for their customer.  As part of that, they have successfully launched a Loyalty Program (KorsVIP) to attract and engage their customers through personalized styling, consumer mobile applications and an extensive benefits program delivering a more rewarding way to shop.  Learn about how…

The goal of the session is to review the case for a virtual development environment using a case study at Carolina Biological Supply Company. Benefits of using a virtual development environment, including ROI, onboarding of development resources, and more in the context of an Oracle Commerce site will be shared. Also discussed will be drawbacks…

Mobile conversion is the latest hot button issue today in eCommerce. With several online retailers adopting a Mobile First front end strategy, the backend technologies need to follow suit to truly increase conversion. Take a look at what Sterlite has done for several Oracle Commerce/ATG clients. Video playback of presentation given at Insight 18.

In this session, Rackspace will go over the requirements for setting up Oracle ATG 11.3 and AWS, using RDS or EC2 to create the database instance, security requirements for the AWS environment and review monitoring tools used with AWS.   Video playback of presentation given at Insight 18.