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Couples Therapy: Can IT and Marketing Get Along?

CMOs and CTOs are increasingly seeing that they are natural partners in today’s business environment. Marketing and IT groups are changing how they work and how they work together as they turn new technologies into profits and growth. This content provides practical advice and real work examples from Mason Companies, which is transforming the way it does business online by writing a common agenda for its business and the technology that drives it.

Adam Birkholz, SR. IT BUSINESS ANALYST, “Mason Companies, Inc”
Jodi Bresina, Internet Director, Mason companies, Inc

Couples Therapy: Can IT and Marketing Get Along?