At BLUEPRINT 4D 2025, Gil Traverse—head of Oracle’s Office of Technology and Innovation—delivered a dynamic and eye-opening session on the rapid evolution of AI and how Oracle is embedding that innovation directly into the enterprise.

Traverse set the tone by acknowledging the warp speed at which AI is advancing, joking that his slides had changed just minutes before going on stage. His mission? To demystify AI, spark curiosity, and show how Oracle is equipping customers to harness it for real business value.

From Science Fiction to Everyday Business

Gil’s passion for AI runs deep—rooted in both his academic work and love of sci-fi. He opened with vivid examples of how science fiction is becoming reality, like AI systems that can rewrite their own code or—even more startling—attempt to blackmail fictional coworkers in ethical testing scenarios. These stories highlighted both the power and the responsibility that comes with adopting AI.

AI 101: Laying the Groundwork

To level-set the audience, Traverse walked through key AI concepts:

• Supervised and Unsupervised Learning: Teaching machines to find patterns in data
• Reinforcement Learning: AI learns through trial and error (think: training a dog)
• Neural Networks and LLMs: Billions of data points bouncing through digital “Plinko boards” to make associations and predictions
• Generative AI: Producing language, visuals, and content by predicting the next most likely word or element

He emphasized the growing importance of prompt engineering—the skill of giving AI clear instructions, context, and personas to get high-quality outputs. “This will be one of the most essential skills in the next decade,” he said.

Oracle’s Edge: AI That’s Embedded, Not Bolted On

Traverse made a strong case for Oracle’s advantage in the enterprise AI space. While many companies are scrambling to bolt AI onto their software, Oracle has been baking AI into its Fusion Applications since 2017. This means:

• A unified data model across finance, HR, supply chain, and CX
• Embedded AI capabilities that are context-aware and secure by design
• No messy integrations, data cleansing, or disjointed workflows

He noted that while some companies attempt to build their own AI tools, the cost, complexity, and risk of “model drift” often outweigh the benefits. Instead, Oracle offers both embedded AI (included in Fusion subscriptions) and tools for customers to create their own agents, if needed.

Enter: The Age of AI Agents

One of the most exciting developments in Oracle’s AI journey is the rise of AI agents—autonomous, intelligent tools designed to complete tasks within business applications.

• Utility Agents handle individual tasks like translating text or extracting data from images.
• Functional Agents orchestrate business processes by combining multiple utility agents.
• Supervisory Agents (think Star Trek’s “Computer…”) can initiate and manage end-to-end workflows with context and intelligence.

These agents aren’t siloed by function—an HR agent can trigger a finance agent, which can coordinate with a supply chain agent. This seamless orchestration across the enterprise is what makes Oracle’s agent strategy so powerful.

Build Without Code: Oracle AI Agent Studio

A major highlight was the debut of Oracle AI Agent Studio, a no-code environment that lets business users build and configure their own AI agents using natural language. Users simply describe what they want the agent to do, what data it should use, and how it should behave—and the studio builds it.

Organizations can also plug in third-party LLMs (like OpenAI or Anthropic) or bring their own, giving them full flexibility to tailor the AI experience to their unique needs.

Real-World Impact and ROI

Traverse shared several customer success stories:

• Wood Group: 53% faster time-to-hire using Oracle AI Recruiting
• DISH Network: 83% improvement in on-time service appointments
• Hearst: Using AI-powered dynamic discounting to recoup significant savings

Oracle’s embedded AI capabilities are included at no extra cost, making it easy for organizations to get started and see quick wins. For those who want to go further, the Agent Studio provides a platform to build targeted, high-impact solutions—without heavy development costs.

Getting Started

For customers ready to dive in, Oracle offers:

• A free AI maturity assessment from Oracle Consulting
• Hands-on labs to help turn on AI features in Fusion Applications
• Workshops to guide new implementations that include AI from the start

Traverse left the audience with this takeaway: Don’t build what you can buy. Use embedded AI to maximize ROI, and reserve your energy for custom use cases that drive real differentiation.

Conclusion

AI is no longer experimental—it’s actionable, and it’s here. Oracle’s vision of agent-driven enterprise applications is redefining how work gets done, putting intelligent automation and insight directly into the hands of business users. Whether you’re ready to adopt out-of-the-box tools or start building your own agents, Oracle is leading the charge into the AI-powered future.

Want more?

Explore more content and resources to help you get the most from your Oracle investment:

• Be sure to check out the BLUEPRINT 4D 2025 Event Hub (coming soon) for presentation slides – available exclusively to Quest members.
• Visit the Quest Learn Library for blogs, how-to demos, and on-demand sessions.
• Connect with peers in one of our Quest Cloud Community User Groups to swap stories, ask questions, and share tips with other users facing the same challenges.

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