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Presented at BLUEPRINT 4D 2024: The Expanding Role of Business Analysis – What it is and why it’s more critical than ever

Presented at BLUEPRINT 4D 2024
Session ID: P-049026

Our world is full of good methodologies, good technologies and great ideas. And that’s before we even start talking about AI! But interestingly, many business transformation initiatives are not that much more successful than they used to be, even with better tools, faster approaches, and more innovation. Why? This session will explore some of what we’ve learned in our research about business analysis impact over the past few years, where we think it can help, and why we’re excited to see renewed interest in the profession – regardless of the techniques and methods being deployed to enable change.

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Presented at BLUEPRINT 4D 2024: The Expanding Role of Business Analysis – What it is and why it’s more critical than ever