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How to plan for "Modern Marketing" architectures

A company’s website is but one piece of the puzzle in a customer’s journey. This journey is a “sales funnel,” where thousands or even millions of potential customers are filtered down, nurtured and guided toward a sale. In an online retail environment, this maps quite well to Oracle Marketing Cloud, Oracle Content Marketing, WebCenter Sites and Oracle Commerce. Having all touchpoints managed end-to-end is what “Modern Marketing” is all about.

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