Your organization has deployed Oracle’s Siebel Customer Relationship Management (Siebel CRM), and your business leaders are looking for innovation and business transformation available from cloud-based CX applications. What are the best CX cloud opportunities to supplement Siebel CRM? How can they int…

"If they can't find it, they can't buy it." This presentation describes why search results matter, gives examples of common problem themes, and provides guidelines and solutions for creating a better customer experience. Peter Curran, President, Cirrus 10

Customer lifetime value (CLTV) is a key projection for merchants to track against. By planning optimal promotions, merchants can focus on their goals to increase CLTV. How can I make more-effective use of my promotions? What promotions and strategies work best for my customer segments? These are a…

Omnichannel: it’s a confusing and conflicting landscape. Tech-savvy consumers of all ages zigzag through multiple channels and touchpoints, carrying with them expectations about personalization and consistency. These fluid, online/offline shopping journeys are complex to design and manage. In this session, r…

Many companies have a vision of offering their customers an omnichannel commerce experience but have faced many obstacles along the way. Lean about how Oracle enables customers to reach their ultimate goal of providing a single source of truth and transparency across channels for item, order, and cust…

Flexible payment options are changing the commerce landscape, helping drive higher online conversion rates and increased average order value (AOV). Merchants are now learning how to leverage financing as a marketing tool, not just an option at checkout. One key component is properly alerting consume…

Social has proven its worth as a strategic business tool that enables almost every enterprise function, from service to commerce to product development. Tomorrow’s winning organizations will have social capabilities woven into the fabric of daily business operations such as marketing and sales, service, resea…

CMOs and CTOs are increasingly seeing that they are natural partners in today’s business environment. Marketing and IT groups are changing how they work and how they work together as they turn new technologies into profits and growth. This content provides practical advice and real work examples from Mas…

Content is the soul of your brand experience. But when content exists in silos and teams needing it don’t have ready access to it, the promise of delivering consistent, contextual, and coherent experiences to customers across channels falls apart. Learn how to bring together content and context to deliver omni…