Flexible payment options are changing the commerce landscape, helping drive higher online conversion rates and increased average order value (AOV). Merchants are now learning how to leverage financing as a marketing tool, not just an option at checkout. One key component is properly alerting consumers to pay-over-time options while they are in the decisioning-process. This content explains best practices and highlights some case studies that show how merchants are using financing to drive new-customer acquisition, conversions, and order values.

Chip Overstreet, Vp Business Development, Affirm, Inc