CMOs and CTOs are increasingly seeing that they are natural partners in today’s business environment. Marketing and IT groups are changing how they work and how they work together as they turn new technologies into profits and growth. This content provides practical advice and real work examples from Mason Companies, which is transforming the way…

Content is the soul of your brand experience. But when content exists in silos and teams needing it don’t have ready access to it, the promise of delivering consistent, contextual, and coherent experiences to customers across channels falls apart. Learn how to bring together content and context to deliver omnichannel experiences for your customers. See…

Is appealing to a growing global market your next commerce strategy? Do you have solid plans for how to conquer this complex area? Learn more about tools and techniques for breaking through and eventually conquering global commerce. Discover how to maximize your revenue, appeal to global consumers, and simplify complexities in the global market. Frank…

Learn about best practices for designing and delivering B2B e-commerce experiences to your buyers. This content explains some key features of B2B ecommerce that enable you to transition high-touch, high-cost direct sales processes to customer self-service while simultaneously simplifying your customers’ ordering experience and providing “transactional transparency.” Jim Aucoin, Senior Prinicipal Product Manager, Oracle

The ecommerce business unit has come a long way since the “shoot from the hip” days of online commerce. Every ecommerce team is different, but most share the same challenges of having to work cross-functionally, fulfilling multiple distinct roles, and ensuring that highly integrated technologies seamlessly work together. Chad Petersen, ecommerce director at Carolina.com, gives…