The world is shrinking and converging to a common format. Mobile has emerged as the driving force in online shopping—it is the new scale, the first universal tech product in every pocket, palm, and briefcase. It is always on, collecting data and delivering powerful experiences anywhere, anytime. Learn how online businesses are realizing gains and…

Experience management is no longer just about managing slots on pages or managing online workflows and journeys. Recent trends and changes in shopping behavior are increasingly affecting how experiences are designed end-to-end. This session covers three key components of experience management you need to consider when building a more holistic customer experience management strategy and…

Digital transformation is not just a buzzword—it is also a series of conscious business decisions, operational changes, and adoption of technologies that are enabling businesses to plot a course for success for the next 5, 10, 15 years. Winsupply shares its approach to and strategies for transforming and unifying its digital experience. Sheloo Koul, Director,…

The mobile stakes continue to rise. Capturing micromoments on mobile requires experiences to be differentiated, personalized, and highly compelling. Daniel Moure, CMO of Pure Formulas, discusses the mobile value proposition and strategies for getting personal and wowing customers. Daniel Moure, CMO, PureFormulas, Inc

Your organization has deployed Oracle’s Siebel Customer Relationship Management (Siebel CRM), and your business leaders are looking for innovation and business transformation available from cloud-based CX applications. What are the best CX cloud opportunities to supplement Siebel CRM? How can they integrate? Where do you master your customer data? How do you manage security, reporting,…

Omnichannel: it’s a confusing and conflicting landscape. Tech-savvy consumers of all ages zigzag through multiple channels and touchpoints, carrying with them expectations about personalization and consistency. These fluid, online/offline shopping journeys are complex to design and manage. In this session, retail leaders explore how businesses can surpass the competition by unifying the omnichannel experience. Joseph…

Many companies have a vision of offering their customers an omnichannel commerce experience but have faced many obstacles along the way. Lean about how Oracle enables customers to reach their ultimate goal of providing a single source of truth and transparency across channels for item, order, and customer information. Oracle’s omnichannel capabilities enable customers to…

Flexible payment options are changing the commerce landscape, helping drive higher online conversion rates and increased average order value (AOV). Merchants are now learning how to leverage financing as a marketing tool, not just an option at checkout. One key component is properly alerting consumers to pay-over-time options while they are in the decisioning-process. This…

Social has proven its worth as a strategic business tool that enables almost every enterprise function, from service to commerce to product development. Tomorrow’s winning organizations will have social capabilities woven into the fabric of daily business operations such as marketing and sales, service, research, employee communications, and collaboration. Learn more about how Oracle Social…

CMOs and CTOs are increasingly seeing that they are natural partners in today’s business environment. Marketing and IT groups are changing how they work and how they work together as they turn new technologies into profits and growth. This content provides practical advice and real work examples from Mason Companies, which is transforming the way…