MDM sits at the center of the ideal information architecture. It supports application integration and service oriented architectures. It uses its accumulation of quality governed dimensions, cross-references, and hierarchies to support data warehousing and business intelligence applications. It acts as the glue between operations and analytics that has been missing for over two decades. This session covers MDM’s support for operational applications and enterprise business processes. It then shows how this foundation for SOA translates into better information for BI.