We’ve all heard how important Artificial Intelligence (AI) or Machine Learning (ML) will be in the future. You’ve probably had the discussions internally on what or how you should use AI/ML. Ultimately, we’re talking about using data to drive better experiences. Ideally, you can leverage the software you’ve already invested in. Using Google Analytics (GA)…

If your goal is digital transformation, it’s time to evolve how your business manages change. Organizations struggle to build a comprehensive approach to building the culture and organizational structure to support digital innovations. In this Video Playback with Rohit Garewal, Partner at Object Edge, he covers why a people-first initiative is crucial for digital transformation…

Friction is a double-edged sword – you want to reduce risks associated with payment fraud, but not drive away good customers in the process. Dynamic friction enables you to increase roadblocks for bad actors while giving trusted users the most frictionless experience possible. In this webinar, you will learn: What dynamic friction is and how…

How do you make your search more relevant? By using your own customer data, of course! Learn what Carolina Biological and Cirrus10 produce to improve Endeca search results by feeding their on-site behavior data back in to their search results, closing the loop on their search behavior. This video playback will present the approach to…

This video playback presented by Shea Nolan courtesy of the 2019 Virtual Summit included the following abstract: Learn about Oracle Commerce Cloud’s native developer utilities, including the Design Code Utility suite, which you can use to make your development process in Oracle Commerce Cloud more efficient.

This video playback presented by Ulta Beauty's Rohit Mishra and Robert Murphy courtesy of the 2019 Virtual Summit included the following abstract: ULTA Beauty, the largest US beauty retailer, shares their approach and findings to system changes to resolve ATG applications memory issues. This will include the change of approach Ulta adopted to tighten testing…

This video playback presented by Nick Reshamwalla courtesy of the 2019 Virtual Summit included the following abstract: Michael Kors has embarked on a journey to create more personalized digital experiences for their customer. As part of that, they have successfully launched a Loyalty Program (KorsVIP) to attract and engage their customers through personalized styling, consumer…

This video playback presented by Ferguson's Farid Mokraoui courtesy of the 2019 Virtual Summit included the following abstract: Ferguson shares its user experience process for those who want to leverage the methodology for any and all site improvements – transactional, or not. Learn how strong execution of UX principles reduced friction and increased conversion in…